Under creative direction at Redhead Design Studio, I created the concept for a women's health campaign by the Ingham County Health Department.
The purpose of the campaign was to encourage women in Ingham County to go to the health department for regular checkups and screenings. Because the health department serves an audience of low-income individuals and families, it is often viewed as much less than what it is. The goal of our work was to create a campaign that represented the high quality work and excellent experiences a woman can receive at the health department.
Beyond that, this concept utilized copywriting and imagery that empowers women who are often doing the work of many more, to recognize the value in their own health and to set aside the time to take care of their bodies.